If Sigmund was Sheila Freud & the Female Version of Porn

In one of my favorite episodes of 30 Rock, Jack Donaghy discovers that adult movies comprise 91 percent of Comcast’s Kabletown’s profits. To secure his position amidst the NBC-Kabletown merger, Jack brainstorms a way to “add value”: create a female adult television market. A savvy businessman, Jack doesn’t fill this programming with erotica. Jack’s ultimately successful “female porn” consists of an attractive man firmly, yet sensitively cooing from the TV for $24.95/ hr “Do you need to talk? I’ll listen patiently,” “She’s just jealous of you,” and “his loss.”

Jack was right. Female porn exists, but men are generally absent (unless they’re giving weight loss, training, or flamboyant style advice). It’s the “Success” stories in fitness magazines, the weight-loss to Wonder Woman stories watched on Biggest Loser and Extreme Makeover: Weight-Loss Edition. It’s the frumpy to fashionable, all in 30 minutes, on “What Not to Wear.” This is where women indulge and project their fantasies.

Hence, overeating becomes the female equivalent of sex addiction. “Why do men cheat?” translates to “why do women eat?” Men lose good wives and lives for cheap affairs; women allow cheap carbs to wreak equal havoc on their lives. Men are biologically driven to procreate, women to nourish—two complementary functions crucial to survival of the species.

Thus, if Sigmund had been Sheila, psychoanalysis would be based on the other primal desire: food. Marc David, psychology of eating pioneer, explains that “from birth, food and love are linked…what we learn about life from our earliest moments centers around eating. The child learns about pleasure when it receives milk, and pain when milk is absent. It struggles for autonomy as it learns to handle a spoon and demand the food it wants.” While Sigmund’s world revolved around a penis, Sheila’s could have revolved around peanut butter ice cream.

And, it’s the lack of emotional nourishment and support often pushes women into the arms of Ben & Jerry, who provide an accessible, yet temporary lift. Ice cream, cakes, and cookies are a woman’s call girl. This is why the perfect nutrition plan won’t give you the perfect body. You must learn to re-design your life to fulfill your emotional needs. For a variety of historic, religious, and political reasons, this doesn’t come easily to most American women. Buying and consuming a quick fix does.

Based on my years of experience working with women to transform their lives and diets, I’ve created the Truce with Food program as an entryway to a complete lifestyle makeover.  A life where food is nourishment, not punishment. And this year’s Truce with Food has been redesigned in accordance with a new process and concept that I’m unveiling based upon my years of both practical and academic research and analysis  surrounding women, food, lifestyle, and weight loss success. To begin your own sustainable makeover story on October 18 at Eviama Spa, sign up now (it’s already 1/2 full).

To designing a life of pleasure,

Ali

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